Monetising Connected Vehicle Data

Software-defined cars and new electric vehicles with powerful onboard processors are entering the market. New consumer patterns & customer expectations are turning the car into a service. This is opening up a number of still-unanswered questions: Is the industry mature? Is the industry value chain ready? Will we see in-app/ in-car purchases? Is the subscription model the right one? Does a car have to be ‘reset’ when it is sold? Will personalised apps travel with the driver on the purchase of a new car?

As digitalisation and the roll-out of 5G networks around the world puts more vehicles on the road that are always connected and continuously updated, this 60-minute digital dialogue, in association with Ericsson, addresses these questions, and more, as manufacturers find ways to best position themselves to capture the value of this technology, and the explosion in data it is producing. 

Monetising Connected Vehicles

How are manufacturers using the data their cars produce to develop new products and experiences that surprise and delight consumers and that generate new revenue at the same time? Making new features available via subscription through over-the-air software updates is one example. Could this kind of ‘performance-as-a-service’ be the way forward?

Capturing the Value of Connectivity

For car and truck makers, effective and efficient management of global connectivity is essential if they are to realise the best return on their investment in the delivery of digital services. What are the opportunities and challenges from the perspectives of the vehicle manufacturer and mobile network operator in delivering global connectivity? What do the conditions for success look like?

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