As more cars and vehicles begin to connect and ‘talk’ to everything in and around them, they are continuously producing more data. Data is money. Vehicle manufacturers, however, risk getting cut out of the opportunity by non-traditional digital players better placed to exploit it. How can vehicle manufacturers leverage their advantage - an already installed base - to move ahead in the data monetisation race? 

To succeed, automakers must reinvent their organisations with digital technologies and expand beyond traditional vehicle sales. Automotive manufacturers are working hard to get it right. They are embracing innovation and digital transformation in a bid to remain relevant. However, while vehicle manufacturers are putting in place strategic transformation plans towards becoming mobility solutions providers, it is not proving easy for them to leverage their assets in new ways beyond their core business.

Software-defined cars and new electric vehicles with powerful onboard processors are entering the market. New consumer patterns & customer expectations are turning the car into a service. This is opening up a number of still-unanswered questions: Is the industry mature? Is the industry value chain ready? Will we see in-app/ in-car purchases? Is the subscription model the right one? Does a car have to be ‘reset’ when it is sold? Will personalised apps travel with the driver on the purchase of a new car?

As digitalisation and the roll-out of 5G networks around the world puts more vehicles on the road that are always connected and continuously updated, this 60-minute digital dialogue, in association with Ericsson, addresses these questions, and more, as manufacturers find ways to best position themselves to capture the value of this technology, and the explosion in data it is producing. 

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